IPs, not events
Each IP is a brand people belong to, with a catalogue, a community and a stage that keep growing between seasons.
About · I
The story
It began with a question: why does the best night of the year have to end?
About · The story
We had been in the rooms. We knew what they could do.
A bhajan that turns an arena into one voice. A qawwali that keeps a floor moving past midnight. A single act of kindness that a whole city talks about. Each of those is an idea waiting for somewhere to live between the nights. Ultra X is the studio that builds that place: the stage, the record, the film and the community, for every IP at once.
So far
The short version. Sample dates for layout.
2025
A studio, not a promoter
Ultra X is founded on one idea: entertainment that outlives the event. Three experiences are sketched before a single show is booked.
Early 2026
The experiences take shape
Bhakti X and Mehfil X get their names, their sounds and their rooms. The first classics go into the studio with a seventy-piece orchestra.
September 2026
The universe opens
This site launches. Every experience gets its own page; every date, release and film lives here first.
November 2026
Season one begins
Mumbai, then Delhi, then ten more cities across India, the Gulf and the UK. Members book first.
2027
Two more experiences
The fourth and fifth IPs are already in the studio. Members hear their names first.